Easy Open Enrollment. Finally.
I'm Dr. Natalie Hines. I spent fifteen years building benefits technology from the inside. Now I spend my time explaining how it actually works — to the product leaders building it, the HR teams running it, the benefits admins living inside it, and the employees just trying to figure out what they signed up for.
EzOE is where I do that. Through content, research, courses, and speaking.
You are trying to build benefits technology that reflects how benefits actually work in the real world. I can help you get there. Fifteen years of platform architecture means I know where the requirements go wrong — before they become problems.
For Product Leaders
You inherited a system you didn't choose, or you're about to make decisions with information you weren't given. I translate the technical so you can lead with confidence.
For HR Leaders & Benefits Administrators
Open enrollment was never designed to be easy to understand. That is not your fault. I build resources specifically for you — the person with a family to cover who just needs to know what to do.
For Employees
How I Show Up
LinkedIn posts, articles, and research on benefits technology — the mechanics, the gaps, the decisions that matter. Free, always.
Structured learning for every audience I serve. Coming soon — follow along so you don't miss the launch.
Occasionally I make myself available for direct advisory work. If you believe your situation warrants it, reach out. I'll tell you honestly whether I'm the right fit.